Client need
Key services:
Customer segmentation
Perceptions of use and customer experience
Funding bid support
Funded project evaluation
Tatton Park wanted to apply for Heritage Lottery Funding (HLF) to develop The Farm at Tatton, a popular part of their attraction. In order to do this, they needed to provide strong evidence about their highly successful, innovative and thought-provoking ‘Field to Fork’ Project.
Research solution approach
The initial work on this project focused on providing vital evidence-based support for the HLF bid application. This involved helping Tatton Park to better understand the barriers to use for The Farm at Tatton for their existing visitors. We also helped to create an audience development plan and a rationale for the segmentation and targeting of customers.
Once the bid was successful, we were commissioned to support the evaluation of the project to assess outputs and outcomes.
About the client
Owned by the
Welcomes over 800,000 visitors per year.
Heritage Lottery Fund (HLF) project
Managed by Cheshire East Council
Key outcome
Evidence base about ‘non-users’ was provided in the form of a detailed business case which was essential to the success of the grant funding bid.
Impact
Helped to ensure Tatton’s £1.8m bid to the HLF was successful.
Client need
Key services:
Customer segmentation
Perceptions of use and customer experience
Funding bid support
Funded project evaluation
Tatton Park wanted to apply for Heritage Lottery Funding (HLF) to develop The Farm at Tatton, a popular part of their attraction. In order to do this, they needed to provide strong evidence about their highly successful, innovative and thought-provoking ‘Field to Fork’ Project.
Research solution approach
The initial work on this project focused on providing vital evidence-based support for the HLF bid application. This involved helping Tatton Park to better understand the barriers to use for The Farm at Tatton for their existing visitors. We also helped to create an audience development plan and a rationale for the segmentation and targeting of customers.
Once the bid was successful, we were commissioned to support the evaluation of the project to assess outputs and outcomes.
About the client
Owned by the
Welcomes over 800,000 visitors per year.
Heritage Lottery Fund (HLF) project
Managed by Cheshire East Council
Key outcome
Evidence base about ‘non-users’ was provided in the form of a detailed business case which was essential to the success of the grant funding bid.
Impact
Helped to ensure Tatton’s £1.8m bid to the HLF was successful.
“ FUZE used their considerable marketing experience and research skills to help carry out an assessment of potential audiences for Tatton’s Field to Fork project and developed successful tools to consult target audiences in order to build a robust evidence base for the activity and interpretation plan.”
“ FUZE used their considerable marketing experience and research skills to help carry out an assessment of potential audiences for Tatton’s Field to Fork project and developed successful tools to consult target audiences in order to build a robust evidence base for the activity and interpretation plan.”