“ Delivered a number of critical insights which really challenged the way we use research across the business ”
Client need
Key services:
Destination-wide Customer Experience and Satisfaction
Customer Planning Evaluation (Marketing Effectiveness)
Customer Segmentation
“The Lake District National Park is at a critical time, where we know we need to build up our customer intelligence. We needed to assess our commercial offering to better inform our customer relationship strategy. This research project was vital in how we develop our destination’s product offer to ensure the National Park stays relevant and protected financially for future generations.”
Research solution approach
In order to ensure that we had a complete understanding of what was needed and to scope the project in full, we carried out in-depth, face to face interviews with the senior management team at Lake District National Park (LDNP).
“Fuze Research tailored a number of really important Fuze Metrics, that delivered on all the things we needed – better understanding our customer, why they visit and what they do whilst in the Lakes, and crucially how we deliver our customer experience against our brand’s promise. It was a challenging project as it required significant fieldwork, across a challenging landscape – literally, but Fuze delivered value, expertise and professional approach to our ask.”
About the client
England’s largest National Park covering
2,362
Square kilometres
19.17m
Visitors per year
(source: STEAM 2017 - Cumbria Tourism)
Visitors spend
£1.41bn
per year
(source: STEAM 2017 - Cumbria Tourism)
UNESCO World Heritage Site
Cultural Landscapes
Key insight
“ FUZE Research delivered a number of critical and questioning insights which really challenged the way we do things and how we use research across the business. ”
Impact
FUZE have worked with the LDNP since 2016, and have since evaluated their Lakes Alive Festival in 2017 and 2018.
“ The research informed our donations project strategy and helped to support bid applications for various funding streams. ”
Client need
Key services:
Destination-wide Customer Experience and Satisfaction
Customer Planning Evaluation (Marketing Effectiveness)
Customer Segmentation
“The Lake District National Park is at a critical time, where we know we need to build up our customer intelligence. We needed to assess our commercial offering to better inform our customer relationship strategy. This research project was vital in how we develop our destination’s product offer to ensure the National Park stays relevant and protected financially for future generations.”
Research solution approach
In order to ensure that we had a complete understanding of what was needed and to scope the project in full, we carried out in-depth, face to face interviews with the senior management team at Lake District National Park (LDNP).
“Fuze Research tailored a number of really important Fuze Metrics, that delivered on all the things we needed – better understanding our customer, why they visit and what they do whilst in the Lakes, and crucially how we deliver our customer experience against our brand’s promise. It was a challenging project as it required significant fieldwork, across a challenging landscape – literally, but Fuze delivered value, expertise and professional approach to our ask.”
About the client
England’s largest National Park covering
2,362
Square kilometres
19.17m
Visitors per year
(source: STEAM 2017 - Cumbria Tourism)
Visitors spend
£1.41bn
per year
(source: STEAM 2017 - Cumbria Tourism)
UNESCO World Heritage Site
Cultural Landscapes
Key insight
“ FUZE Research delivered a number of critical and questioning insights which really challenged the way we do things and how we use research across the business. ”
Impact
FUZE have worked with the LDNP since 2016, and have since evaluated their Lakes Alive Festival in 2017 and 2018.
“ The research informed our donations project strategy and helped to support bid applications for various funding streams. ”
“ Fuze Research simplify the research brief. They don’t overcomplicate or upsell the ask. They work as one of the team and don’t see themselves as external consultants. Exactly what we wanted for this project. The end result is presented clearly and in a fantastic infographic style, matching the presentation to our brand. The infographic breaks down detailed research findings to an easy read and informative document. ”
“ Fuze Research simplify the research brief. They don’t overcomplicate or upsell the ask. They work as one of the team and don’t see themselves as external consultants. Exactly what we wanted for this project. The end result is presented clearly and in a fantastic infographic style, matching the presentation to our brand. The infographic breaks down detailed research findings to an easy read and informative document. ”