Client need
Key services:
Event evaluation
Audience experience
Audience segmentation
Economic impact
The Festival of Thrift had been running for a number of years and the organisers wanted to get a better understanding of their audience, who they are, what motivates them to visit, their level of engagement as well as their experience of the event. They wanted to be able to better understand and engage with their audience and ‘partners’ and know what had worked well and what areas needed to be assessed or improved.
Research solution approach
In order to ensure that the research met the needs of the client we worked closely with them to create an approach that asked the right questions. We wanted to be able to create a baseline for future events to be measured against to help provide ‘strategic’ insights for the long-term vision of the Festival.
About the client
Audience of over 45,000 people
The UK’s celebration of sustainability
Award-winning festival
Key insight
“FUZE Research delved under the skin of our festival. They challenged the way we were using our data; how and what we were collecting and why.”
Impact
“We can use the information to further develop and test our programme, to improve marketing messages and for practical delivery during the festival weekend, all helping us to grow and improve.”
Client need
Key services:
Event evaluation
Audience experience
Audience segmentation
Economic impact
The Festival of Thrift had been running for a number of years and the organisers wanted to get a better understanding of their audience, who they are, what motivates them to visit, their level of engagement as well as their experience of the event. They wanted to be able to better understand and engage with their audience and ‘partners’ and know what had worked well and what areas needed to be assessed or improved.
Research solution approach
In order to ensure that the research met the needs of the client we worked closely with them to create an approach that asked the right questions. We wanted to be able to create a baseline for future events to be measured against to help provide ‘strategic’ insights for the long-term vision of the Festival.
About the client
Audience of over 45,000 people
The UK’s celebration of sustainability
Award-winning festival
Key insight
“FUZE Research delved under the skin of our festival. They challenged the way we were using our data; how and what we were collecting and why.”
Impact
“We can use the information to further develop and test our programme, to improve marketing messages and for practical delivery during the festival weekend, all helping us to grow and improve.”
“ FUZE encouraged us to go back to our ethos, our reason for being, and helped us produce some meaningful data. The way the research is presented is succinct and refreshing, supported by in-depth data and stats. We had some surprising results which they are helping us to drill down into. Exciting times! ”
“ FUZE encouraged us to go back to our ethos, our reason for being, and helped us produce some meaningful data. The way the research is presented is succinct and refreshing, supported by in-depth data and stats. We had some surprising results which they are helping us to drill down into. Exciting times! ”