Client need
Key services:
Brand strategy
New product development and value-proposition assessment
Customer journey and user experience
Equidata Solutions was established to harness the power of retailer data. They provide a software platform and services that help organisations grow by driving sales and reducing cost to serve. They operate in the fast-moving consumer goods (FMCG) market, therefore alignment between their platform’s value-proposition and functionality and their client’s needs is essential. The platform has various functionality levels, so FUZE’s role was to segment customers based on a needs-analysis, which then informed the platform build based on client preferences and priorities.
Research solution approach
“We sought assistance from FUZE in facilitating a value-proposition exercise via key client workshops. The purpose of this project was to demonstrate progress with the system to clients, but also to gain a deeper understanding of our client’s expectations, their key focus areas and any perceived barriers to implementation of our software.”
About the client
Equidata Solutions software has one core-purpose to help their clients reduce lost sales value.
They have experience of working with some of the world’s largest businesses, such as;
Unilever
L’Oreal
PZ Cussons
Key insight
“I found myself impressed by FUZE’s ability to challenge long held assumptions and to tease out valuable insights by asking both the right questions and ensuring a fair share of voice. Following the project we had a much clearer view of where the business needed to focus its efforts in developing the platform.”
Impact
“We originally employed FUZE for assistance in solidifying and then articulating the company’s brand vision and values. FUZE worked hard to develop their understanding of our sector and software platform services, providing structured, insightful advice in a very short timeframe.”
Client need
Key services:
Brand strategy
New product development and value-proposition assessment
Customer journey and user experience
Equidata Solutions was established to harness the power of retailer data. They provide a software platform and services that help organisations grow by driving sales and reducing cost to serve. They operate in the fast-moving consumer goods (FMCG) market, therefore alignment between their platform’s value-proposition and functionality and their client’s needs is essential. The platform has various functionality levels, so FUZE’s role was to segment customers based on a needs-analysis, which then informed the platform build based on client preferences and priorities.
Research solution approach
“We sought assistance from FUZE in facilitating a value-proposition exercise via key client workshops. The purpose of this project was to demonstrate progress with the system to clients, but also to gain a deeper understanding of our client’s expectations, their key focus areas and any perceived barriers to implementation of our software.”
About the client
Equidata Solutions software has one core-purpose to help their clients reduce lost sales value.
They have experience of working with some of the world’s largest businesses, such as;
Unilever
L’Oreal
PZ Cussons
Key insight
“I found myself impressed by FUZE’s ability to challenge long held assumptions and to tease out valuable insights by asking both the right questions and ensuring a fair share of voice. Following the project we had a much clearer view of where the business needed to focus its efforts in developing the platform.”
Impact
“We originally employed FUZE for assistance in solidifying and then articulating the company’s brand vision and values. FUZE worked hard to develop their understanding of our sector and software platform services, providing structured, insightful advice in a very short timeframe.”
“ Throughout our interactions I found FUZE to be professional and more importantly “switched on” to our needs as a client, resulting in a far clearer picture of “what we were really about”. This informed our marketing communications, ensuring the customer is driving the software product, and not falling into the trap of being totally product-driven and seduced by functionality alone.”
“ Throughout our interactions I found FUZE to be professional and more importantly “switched on” to our needs as a client, resulting in a far clearer picture of “what we were really about”. This informed our marketing communications, ensuring the customer is driving the software product, and not falling into the trap of being totally product-driven and seduced by functionality alone.”