“ The customer persona mapping helped us improve our targeting around reasons to visit, which resulted in a better marketing ROI ”
Client need
Key services:
Brand awareness and competitor assessments
Brand communication evaluation
Non-customer purchasing barriers
Customer persona mapping
Employee behaviours focussing on a customer-driven culture
Freedome is a freestyle aerial park. It is a Sky Zone brand and part of the CircusTrix group; a leading developer, operator and franchisor of indoor active recreation parks. The Cheshire Oaks venue is an important part of the group’s strategy in building a presence in Europe so understanding consumer brand awareness and barriers to visiting this site was vital to their success and growth.
Research solution approach
FUZE conducted quantitative research across multiple Freedome sites, targeting specific demographic groups. We tailored our FUZE Metrics system according to Freedome’s requirements in order to optimise the impact for the client resulting in:
increased revenue and improved marketing communications
a better understanding of their customers
the identification of barriers preventing people from visiting
insights about consumer leisure planning behaviour
“The latest project, specifically the customer persona mapping, not only helped us improve our targeting around reasons to visit, which resulted in a better marketing ROI; it also helped ensure our customer experience was aligned effectively. It was a unique and tangible way to identify and manage desired employee behaviours and ‘success’, as defined by the customers. Understanding these desired staff behaviours has allowed us to manage the staff far more effectively and resulted in a much sharper and tighter, customer-driven culture.”
About the client
Part of the CircusTrix group
The largest indoor active recreation and trampoline park company in the world.
Over 300 owned and franchised locations around the world.
Key insight
“ The research conducted by FUZE was pivotal to us. By better understanding our customer’s perceptions we were able to turn our business around. ”
Impact
“ Using the actionable insights produced in the project we are now trading over 23% up in the first 2 quarters of 2018.”
Client need
Key services:
Brand awareness and competitor assessments
Brand communication evaluation
Non-customer purchasing barriers
Customer persona mapping
Employee behaviours focussing on a customer-driven culture
Freedome is a freestyle aerial park. It is a Sky Zone brand and part of the CircusTrix group; a leading developer, operator and franchisor of indoor active recreation parks. The Cheshire Oaks venue is an important part of the group’s strategy in building a presence in Europe so understanding consumer brand awareness and barriers to visiting this site was vital to their success and growth.
Research solution approach
FUZE conducted quantitative research across multiple Freedome sites, targeting specific demographic groups. We tailored our FUZE Metrics system according to Freedome’s requirements in order to optimise the impact for the client resulting in:
increased revenue and improved marketing communications
a better understanding of their customers
the identification of barriers preventing people from visiting
insights about consumer leisure planning behaviour
“The latest project, specifically the customer persona mapping, not only helped us improve our targeting around reasons to visit, which resulted in a better marketing ROI; it also helped ensure our customer experience was aligned effectively. It was a unique and tangible way to identify and manage desired employee behaviours and ‘success’, as defined by the customers. Understanding these desired staff behaviours has allowed us to manage the staff far more effectively and resulted in a much sharper and tighter, customer-driven culture.”
About the client
Part of the CircusTrix group
The largest indoor active recreation and trampoline park company in the world.
Over 300 owned and franchised locations around the world.
Key insight
“ The research conducted by FUZE was pivotal to us. By better understanding our customer’s perceptions we were able to turn our business around. ”
Impact
“ Using the actionable insights produced in the project we are now trading over 23% up in the first 2 quarters of 2018. ”
“ The research allowed us to focus on our unique selling points, as well as to bridge some of the barriers which were preventing potential customers from visiting Freedome. The original research formed the backbone of how we communicate with our customers right up until we repeated the exercise in 2019/2020.”
“ My team and I engaged with FUZE Research to help us answer questions critical to the success of a new brand we had recently launched in the UK. I'm glad we did, as FUZE provided much needed market insights using a multifaceted approach and executed the project within our available budget.
FUZE uncovered barriers to usage (visit) and provided practical recommendations on how to overcome these issues based on customer insight. We implemented specific action plans based on FUZE's work which helped improve our business results.
I have worked with many research agencies over a 20+ year marketing career and was impressed by FUZE’s hands-on commitment to understanding our challenges, executing the research thoroughly and providing actionable recommendations. In addition, being based in California, my team members and I benefited from their commitment to excellent client service and thorough communications.”
“ The research allowed us to focus on our unique selling points, as well as to bridge some of the barriers which were preventing potential customers from visiting Freedome. The original research formed the backbone of how we communicate with our customers right up until we repeated the exercise in 2019/2020.”
“ My team and I engaged with FUZE Research to help us answer questions critical to the success of a new brand we had recently launched in the UK. I'm glad we did, as FUZE provided much needed market insights using a multifaceted approach and executed the project within our available budget.
FUZE uncovered barriers to usage (visit) and provided practical recommendations on how to overcome these issues based on customer insight. We implemented specific action plans based on FUZE's work which helped improve our business results.
I have worked with many research agencies over a 20+ year marketing career and was impressed by FUZE’s hands-on commitment to understanding our challenges, executing the research thoroughly and providing actionable recommendations. In addition, being based in California, my team members and I benefited from their commitment to excellent client service and thorough communications.”