Client need
Key services:
Brand awareness and competitor assessments
Brand communication evaluation
Non-customer purchasing barriers
Freedome is a freestyle aerial park. It is a Sky Zone brand and part of the CircusTrix group; a leading developer, operator and franchisor of indoor active recreation parks. The Cheshire Oaks venue is an important part of the group’s strategy in building a presence in Europe so understanding consumer brand awareness and barriers to visiting this site was vital to their success and growth.
Research solution approach
FUZE conducted quantitative research across multiple Freedome sites, targeting specific demographic groups. We tailored our FUZE Metrics system according to Freedome’s requirements in order to optimise the impact for the client resulting in:
increased revenue and improved marketing communications
a better understanding of their customers
the identification of barriers preventing people from visiting
insights about consumer leisure planning behaviour
About the client
Part of the CircusTrix group
The largest indoor active recreation and trampoline park company in the world.
Over 300 owned and franchised locations around the world.
Key insight
“ The research conducted by FUZE was pivotal to us. By better understanding our customer’s perceptions we were able to turn our business around. ”
Impact
“ Using the actionable insights produced in the project we are now trading over 23% up in the first 2 quarters of 2018. ”
Client need
Key services:
Brand awareness and competitor assessments
Brand communication evaluation
Non-customer purchasing barriers
Freedome is a freestyle aerial park. It is a Sky Zone brand and part of the CircusTrix group; a leading developer, operator and franchisor of indoor active recreation parks. The Cheshire Oaks venue is an important part of the group’s strategy in building a presence in Europe so understanding consumer brand awareness and barriers to visiting this site was vital to their success and growth.
Research solution approach
FUZE conducted quantitative research across multiple Freedome sites, targeting specific demographic groups. We tailored our FUZE Metrics system according to Freedome’s requirements in order to optimise the impact for the client resulting in:
increased revenue and improved marketing communications
a better understanding of their customers
the identification of barriers preventing people from visiting
insights about consumer leisure planning behaviour
About the client
Part of the CircusTrix group
The largest indoor active recreation and trampoline park company in the world.
Over 300 owned and franchised locations around the world.
Key insight
“ The research conducted by FUZE was pivotal to us. By better understanding our customer’s perceptions we were able to turn our business around. ”
Impact
“ Using the actionable insights produced in the project we are now trading over 23% up in the first 2 quarters of 2018. ”
“ The research allowed us to focus on our unique selling points, as well as to bridge some of the barriers to why potential customers weren’t coming to Freedome. The research forms the backbone of how we communicate with our customers and will continue to do so until we repeat the exercise. ”
“ The research allowed us to focus on our unique selling points, as well as to bridge some of the barriers to why potential customers weren’t coming to Freedome. The research forms the backbone of how we communicate with our customers and will continue to do so until we repeat the exercise. ”